Ask the question to any business owner or a marketing professional, and you will get different reactions from each of them. These reactions come from their own experience, collective experience or what the management teaches them. Very few times, this is backed up by clear facts and figures. This often…

Having made up your mind about your target audience, you start developing ways and means of communicating to them. We saw some guidelines of good communication in the earlier article. Now let us think of the communication channels that are available for you. Channels of communication There are plenty channels…

As we discussed in the last article, your digital strategy needs to be built around your business objectives and your purpose of doing business. Once this is clear it is simpler to move ahead. Do you want to be local or national or global? It is important to decide where…

It is extremely important to ‘plan’ your digital strategy. But it begins really with your marketing strategy. Many people confuse between Marketing Strategy and Digital Strategy. In fact, your marketing strategy is the prime thing! Digital strategy is just one of the tools to be used to achieve your marketing…

Most entrepreneurs or MSME owners are, these days, quite convinced that ‘going digital’ is perhaps the right way for them to do better business. But the crux of the issue is ‘how’? The risk factors Covid 19 pandemic has made all of us more cost conscious than ever before. But…

We work with lots of MSME(1) owners. When we meet, we discuss lots of concerns, success stories and future trends that would shape up businesses. We have seen a recent awakening about ‘Digital’ among most of the MSME owners. …

Do you differentiate between Sales and Marketing? Many B2B companies do not differentiate between Sales & Marketing. While marketing involves research, branding, publicity, advertising, customer relations, Sales is more about persuading the customer to buy the goods or services & ends when the money is received for the deal. Customer…

Are you ready for exports? In last article we discussed about delegation, HR aspects & setting up production / planning systems in place; something which is overlooked by MSME owners many times. In this article, let’s talk about some key aspects of doing international business. Are you restricting yourselves? Many…

Do you invest in people? We saw that investing for future is something you need to keep doing. If you siphon money out of your well doing business, it is perhaps the most dangerous sign. Instead of investing somewhere else, why don’t you invest in something you know the best &…